Target T90 Hop Pellets (UK) 10.7% Alpha – 2023 Crop


Target hops, an English variety, offer robust bitterness and herbal, floral aromas. Ideal for traditional ales and imparting a classic hop character.

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Target T90 Hop Pellets (UK)

Target Hop PelletsTarget was released in 1972 and was the first result of a Wye College breeding programme to produce a wilt tolerant high alpha variety. It has rapidly established itself as the most widely grown English variety, with nearly half of the market. Target is a moderate yielding high alpha variety that was grown primarily in Kent and Sussex. However, due to the incidence of Wilt, it has now also become prominent in Herefordshire and Worcestershire. It is susceptible to Downy Mildew but has good resistance to both Powdery Mildew and Verticillium Wilt.


Alpha Acid: 8-12%
Hop Type: Bittering & Aroma
Beta Acid: 5-5.5%
Total Oil: 1.6% – 2.6%


Bitter, Pale Ale, Kentish Bitter, India Pale Ale, Brown Ale, American Lager


Target has excellent, intense aromas of sage, citrus and a spicy undertone in flavour.


If Target is not available, then a good substitute is Willamette or Fuggle


Manufacturers produce T-90 hop pellets by hammer-milling kiln-dried, whole leaf hop cones into a uniform powder and then pressing them through a pellet die. Pellet compression fine-tunes to achieve a consistent density for repeatable brewing, batch after batch, addressing variations in oil and vegetative content in leaf hops.

The production processes continually monitor temperature and cool the pellet die to protect and preserve hop resins. Hop pellets retain all natural lupulin and cone material, serving as a complete replacement for whole hops. They have a longer shelf life, requiring less storage space, and generally being easier to handle.


Weighing of hops occurs only upon receiving an order. They do not sit on shelves; instead, they are extracted from a bulk vacuum-sealed bag in cold storage. We package our hop pellets in UV-protected polyethylene bags and vacuum seal them for freshness and quality.

The vacuum seal may degrade, particularly if hop dust accumulates near the heat-sealed section of the bag. If you receive the hops and it appears that the vacuum is breaking down, the hops will still be perfectly safe to use with no degradation of flavour. If you do not intend to use then in a few days of receiving, we suggest that you store them in a fridge or freezer. Hop pellets stored near-freezing, preferably between -1°C and 5°C. Under these conditions, T-90 hop pellets will remain stable in closed containers for three (3) years.

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Target T90 Hop Pellets (UK) 10.7% Alpha – 2023 Crop